This book illustrates the importance of intentionally creating a Leadership and Culture plan to insure the success of any company. Great Culture attracts great people. Leaving your company’s culture to chance and without a coaching plan can leave your company treading water. Keith’s leadership stories and life experiences are useful tools to help create great team Leadership and Culture. His lifelong coaching career and examples will inspire teams to re-think how they navigate their futures. Thought provoking and motivating, a must read for anyone in charge of leading a great company.