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What is culture and how does a coach cultivate it? It's your attitude and the way you think. It's buying into the way we operate, it's what we believe in and it becomes a way of life. Here's an example: In 1978 Peter decides it time to come out to Kansas and see his buddy play football in person. When we picked him up at the airport he had two suitcases. One for his clothes and one stuffed full of products and materials to set up a sub shop right there on the premises in the Kansas City Airport. Imagine Peter borrowing a table from maintenance and preparing the sub line complete with all the fixings for a dozen delicious subs personally and authentically made by him feeding his friends and family. That's servant leadership in a nut shell. He went way out of [...]